WORKFLOW 01
Baseline AI Visibility | GEO Workflow
Measure the current answer, mention and citation state before changing the site.
A baseline is a repeatable snapshot, not a universal score. Fix the market, language, engine set and prompt list, then record the date and sampling method.
01Define the query setBrand + market + 20–50 prompts
02Capture the answer stateMentions, links, citations and competitors
03Save the next testSame inputs, new date, visible changes
Starter tools for this step
MAMangools AI Search GraderA free one-off brand visibility check across a broad set of AI models.FreeOOtterlyAIA low-friction daily visibility monitor with a URL audit layer and multi-country support.$29/mo LiteSASemrush AI VisibilitySingle-domain visibility reports, competitor research and an AI readiness audit inside Semrush.$99/mo per domainABAhrefs Brand RadarLarge prompt-index research across AI answers, citations and the channels that influence them.$199/mo per index
What a tool cannot prove
One positive response is not a ranking guarantee. A crawler permission is not a citation. A vendor case study is not independent validation. Keep the evidence boundary in the report.